PRIME40

Reclaim 10 Years of Your Life

in Just 90 Days

PRIME40 is the most transformative program for men over 40. Build strength, regain health, and enter your second prime—no matter your past, profession, or starting point.

Prime members gain an average of 6 lbs. of muscle and lose 18 lbs. of body fat in 90 days.

You’ve Built Everything Except Your Health.

You’ve achieved in life: built a family, a career, lasting friendships, and more. But somewhere along the way, you stopped prioritizing your own health. The energy’s not the same, strength is fading, and the body you remember feels distant. Age isn’t the excuse—there’s more to your story, and it’s time to write it.

It’s not your fault.Life’s demands are real.
With PRIME40, this all changes.

Benefit 1

Build more muscle than you did in your 20s.

Benefit 2

Find energy you thought was gone for good.

Benefit 3

Join a brotherhood of men over 40, all transforming together—no matter background, job, or history.

Built for Men Over 40 Who Refuse to Settle.

Everything You Need to Enter Your Second Prime.

Custom Training Programs

Built for your body, schedule, and real life.

Nutrition That Works

Simple changes, sustainable results.

Weekly Check-ins

Direct access to your coach, step by step.

Private Community

Connect with men over 40 who get what life feels like right now.

Mindset Mastery

Break through mental barriers at any age.

Lifetime Access

Once you’re in, you’re always a part of PRIME40.

What Members Are Saying…

“At 47, I’m stronger than ever. PRIME40 changed how I show up for my family and myself.”

“In 90 days, I reclaimed health I thought I’d lost forever. Anyone can do this.”

“The energy I have now at 52 is better than it was at 30. My whole life feels different.”

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